Warm up your Business
Addressing a roof leak at first sight can save you hundreds even thousands of dollars in repair costs. Don’t let a minor repair turn into a major disaster.

This (image above) is what the tenant sees when roof leaks are neglected or repaired with products that do not work. It is not only an unappealing sight, but that menacing feeling overcomes anyone sitting in an office when they see those dreaded marks on the ceiling. It’s definitely not a call you want to get receive.
Many states across the US have rough winters, and we can bet that a lot of people throw some black mastic up on their roof and think “well that ought to do it!” Truth be told, it may have gotten them through the storm but, with the thermal cycling that followed throughout the winter and the summer, that same black mastic repair is no longer doing the trick this season. Mastic gets brittle, cracks and peels away every time! It’s just a fact. It is not a viable, long-term solution but rather a temporary band-aid to get out of a jam.

Now don’t get us wrong, sometimes building maintenance crews or contractors have to do what they have to do. That is why many contractors and maintenance crews have started using a product that really protects and will last as long as the building does. Wouldn’t you say it’s time you got in on this specialty product that can save your clients’ assets?
When you’re out on a repair, why not use a product that can be integrated? Other contractors in your area are already warming up their winter business by using SureCoat Systems’ products.
Some of the amazing qualities of SureCoat Systems’ white waterproofing coatings are their incomparable energy saving properties, their watertight monolithic bond, or the fact that they are literally impervious to PONDING Water. These amazing qualities make for a high-quality product that can be applied as a repair to a leaking roof, wall or deck and later be integrated into an entirely reconditioned project. A SureCoat reconditioned roof comes with a product warranty that even a new building or new roof cannot give you.
Do you want to solve water intrusion issues? Do you want to be able to get return customers because they loved how your repairs held up? With SureCoat Systems, you can! Your opportunity is here to offer something that will save you and your clients money, save energy and protect your company name by protecting the buildings you repair.
Visit our website to see a full list of products available HERE
For additional product information or a project quote, contact SureCoat Systems at 877-823-7873 or visit us online.
SureCoat Systems Donates New Roof to Bruno Serato Anaheim White House
When a little roof leak inspires a fun new way to give.
After a devastating fire a few years ago, most of the main restaurant building was rebuilt. The ballroom received a facelift with the reopening of the restaurant, but a new roof wasn’t an option at the time for the West Wing. Unfortunately, it started showing a few new roof leaks with last season’s heavy rains. Originally built in 2010, the flat roof looked older than its nine years and had been repaired many times.
SureCoat Systems is proud to share that the Anaheim White House West Wing now has a new roof, this new roof was donated as our way of saying Thank You. Serato who is a renowned chef, author and philanthropist is the owner of the Anaheim White House, and founder of Caterina’s Club a non profit organization that serves over 5,000 warm nutritional meals every night to underprivileged children in the Orange County area.
This last year he found leaks in the roof of the West Wing and with everything he has on his plate, he knew he needed help. Although not a part of the original historic building that houses the restaurant, the Anaheim White House’s “West Wing” is a 2,000-square foot banquet hall which is home to many special celebrations. But most important to Chef Bruno, it is the much-needed space for Caterina’s Club events & training. With a focus on feeding 5,000 kids per day, the space is essential to one of Orange Counties most renowned charities.

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Luckily, Caterina’s Club volunteers, Mickey and Vickie Sharples of RoofersCoffeeShop.com had some ideas for the new roof. “The Sharples introduced us to Carolyn Martinson and she came for dinner,” stated Serato.
Carolyn Martinson, owner of Surecoat Systems of Southern California, a roof and waterproofing restoration coatings manufacturer, is a big fan of owner chef Bruno Serato and the work he does with Caterina’s Club. “What better way to help Caterina’s Club than to help the restaurant that serves as its foundation,” noted Martinson. “We knew we wanted to restore their West Wing roof for free and knew just the contractor to do the job. This project had to be done without damaging the beautiful ceilings or fixtures in the ballroom and needed to hold up to constant ponding that can be prevalent on flat roofs.”
The new roof features a specially designed roof coating system, developed by SureCoat Systems; it is a seamless, liquid applied, fully reinforced roof system with one of the lowest perm ratings in the industry. They chose a blue color to reflect the sky since the roof can be seen from other rooftop areas. Using the SureCoat roofing system eliminated the need for removing the old roof which could have damaged the beautiful existing interior ceilings and fixtures.
SureCoat waterproof coatings are Title 24 compliant products, have no odor, reflect the heat and can withstand ponding water. This was an important aspect for the installation team in order to provide the cleanest, odor-free worksite possible for the restaurant while applying a premium roofing system. The new roof can be renewed with a fresh topcoat every 10-years without replacement and can be extended for the life of the building.
“We are thrilled with the new roof and the ease of installation. We are so thankful for the generosity of SureCoat Systems & JemStar Construction. They are welcome for dinner anytime.”
“It was an easy decision to donate the materials for this project and our Platinum approved contractor JemStar Construction donated the labor. “We are flat roof experts and provided a long term sustainable solution to Bruno’s roofing issues so he could do what he does best, feed the children. It was our pleasure to be able to help Bruno and Caterina’s club in this way,” Jesse owner of JemStar Construction concluded. “Actually, it was, in a way, a gift to us. It was a fun project and it is exciting when you are doing something for the right reasons. We also got to be creative with the roof which is something we seldom get to do.”
SureCoat Systems offers high quality, sustainable, environmentally advanced waterproofing and energy saving coating solutions to the professional building industry with product warranties that express our confidence. Call 877-823-7873 to speak with a SureCoat Systems Product Specialist today or visit www.surecoatsystems.com.
Beat the Fall Weather
With the Best Kept Secret – SureSet by SureCoat Systems
In California, our fall and winter can be extremely humid, cool and wet, and as in many other areas of the country, we see storms intermittently rolling in. As you know, rainy/damp days can present challenges when performing flat roof repairs or restorations in cooler weather and require a constant watchful eye for storms. So naturally, it slows down the roofing season for many contractors and building owners.
Unfortunately, the average elastomeric coating product experiences a slow drying process and is susceptible to early wash-off if not cured properly before exposure to dew and rain. What ends up happening is that many roofers turn to “quick-fix coatings”. The main problem with that “quick-fix” is that most of the other coatings don’t have a long lifetime, and when they dry, they tend to form a hard shiny shell that ends up cracking, chipping and peeling a few months down the road. Turning what was thought to be a fix, into a lot of wasted time, labor, and ultimately money.
So as a roofing professional, before you buy any roof coating, ask yourself these real questions:
- Does the product dry quickly?
- What type of adhesion does it offer?
- Does it remain flexible over time?
- Does it have a warranty that stands behind the quality of the product?
- Does it save you and the building owner time and money?
- Does it provide you with an accessible team of experts when you have questions?
Does it dry quickly?
Yes, SureCoat Systems offers an affordable and renewable solution with SureSet. So much so in fact, that Southern California contractors have successfully worked through some of the wettest winters with our product. SureSet is our quick-drying roof coating that cures within 2-12 hours. It is easy to use, simple to apply and is engineered with the same high-grade raw materials as our other SureCoat roof coatings, and it can be applied right over existing surfaces, no tear-offs required. SureSet, and the reinforcing fabric embedded into it, allows the roofer to attack the most vulnerable leaks and roof repairs even with the threat of unfavorable weather.
What type of adhesion does it offer?
SureSet was designed to have high strength, stick like crazy, be seamless, and act as the base coat for the regular SureCoat product, both with the lowest perm ratings in the industry. SureSet can be used for flat roof repairs in colder weather to seal roof seams, roof jacks, HVAC curbs, parapet walls, drains, waterways and to fix leaks where ponding water exists.
Does it remain flexible over time?
With an elongation rate of 400%, it has been applied to many roofs in colder winter susceptible areas such as New York and Canada.
Does it have a warranty that stands behind its product?
Yes, SureCoat offers a renewable warranty when installed by an approved contractor, and is the only roof system with a warranty that covers ponding water on flat and low-sloped roofs.
Does it save you time and money?
Yes, SureSet eliminates the need for multiple repair trips, alleviates the worry and hassle of temperature restrictions, morning dew and unexpected showers that prohibit the use of traditional roof coatings. And, quick-set technology saves on roofing labor and downtime.
Does it provide you with a team of experts easily accessible when you have questions?
Yes, SureSet has been used all across the United States, in Canada and overseas and has been successful in a variety of fall and winter-like conditions. SureSet is the reliable, quick-dry product to have on hand and our team of product specialists is just a call away.
Case Study:

The roof on the left was previously repaired with mastic, and as you can see, it was cracked and chipped in an area that had the worst leaking. We got to work cleaning the roof to prepare for installation.
The roof on the right shows how we repaired this area first and then worked to restore the rest of the roof with SureSet too. The finish coat of SureCoat was later applied when the weather was more stable making the roof eligible for our 10-year renewable warranty.
SureSet is easy to install!
The installation of our SureSet quick-dry roof coating couldn’t be more straightforward. In less than three minutes, we will show you how to complete a waterproof commercial roof repair Click here to view our install video.
SureSet is the must-have fall weather roofing tool that your workers will be requesting. Call us at 877-8 Be Sure or visit our website at www.surecoatsystems.com to get started today!



