Weather the “Shortage Storm”
We all remember the days when placing an order for roofing materials would take a couple of weeks. Well, those days are gone now, orders are now taking months, and everyone is left dealing with uncertainty and constantly shifting deadlines in this new post-COVID era.
While we cannot individually fix the supply/ demand issues currently facing us all, here are 5 ways to successfully weather the “shortage storm”.
1. Strong relationships win – Maintaining your supplier relationships is key. Those with existing long-term relationships are being prioritized over other customers. If you have not set up a supplier relationship, it’s not too late. While the future holds many uncertainties, building personal relationships with your partners will always serve you well.
2. Plan ahead – While it’s difficult to predict how much business you will have in a few months, keep the typical roofing season trends in mind while anticipating longer lead times. Order now to ensure having materials later.
3. Keep a certain level of materials in stock – Do you have access to proper storage in place? In order to continue a pattern of ordering ahead of demand and keeping inventory on hand for the months to come, you will need a place to store your materials. Keep in mind that some materials have expiration dates, so account for that when stocking inventory to carry you through unforeseen emergencies.
4. Get creative – Find alternative suppliers. This is a good time to find potential new manufacturer partners that may be able to meet your deadlines. Look at forming relationships with trusted colleagues in the industry that may have some of the materials you need. These types of alliances can be a differentiator for your business and theirs; and create a fail-safe partner system for the future. Enhance your maintenance and service programs to help add time to the life of the roof. Using roof repair and restoration products such as SureCoat Systems’ SureCoat and SureSet. You will maintain your relationship with your customers, provide solid solutions, and save your customer money.
5. Review and revise contract terms – Have you revised your contracts to protect your business against material delays? If not, now is the time to do so. Incorporating clauses into your agreements can help protect your profit margins while keeping your customers happy. Get in touch with a legal advisor to help address any changes you want to make to your existing contracts.
As we continue to navigate shortages of raw materials, finished goods, and labor without knowing what the future holds, it is important to look at ways to be nimble and agile. Repairing existing roofs is a viable alternative to re-roofing that will save your customers time and money and will extend the life of their roofs as the market starts to normalize. Continue to look for creative solutions and for materials from other suppliers to open up more opportunities for your business.
Roofing Year Round? – There’s a Coating for That!
The right products that cover you every season.
Some areas of the country are blessed to see the four seasons and some are blessed not to see four seasons, it’s a matter of opinion; however, no matter what part of the country and what season you are facing, there is one thing that doesn’t change; that is the need for roofing. There is always new construction and repair work needed; luckily there are viable coating solutions for your roof regardless of location and weather.
Winter – Working in cold and wet conditions can be a challenge, but SureSet cures in as little as 2 -12 hours in temperatures as low as 40°F. SureSet is a fast-drying roof coating with similar waterproofing ability as our original SureCoat and has excellent adhesion to any roof without a primer. SureSet can be used for flat roof repairs in cold weather to seal roof seams, roof jacks, HVAC curbs, parapet walls, drains, waterways and to fix leaks where there is ponding water.
Spring – Finally the winter is over, the sun is out and it’s time for… April showers! April showers make all flowers bloom, but can also affect your roof with ponding water and leaks. SureCoat can keep your property dry longer, it’s also faster and easier to install. Another reason SureCoat comes in handy in the spring is for repairs and maintenance. A lot of roofs suffer damage during the winter months, and SureCoat products are ideal for repairing and extending the life of your roof without breaking the bank.
Summer – Working in the rainy and humid weather of summer? Looking at hurricane forecasts have you wondering if your roof will be safe? Do your properties have to deal with the summer heat? SureCoat has a perm rating so low that it will keep your roof leak-free for many years. Because our systems are seamless and completely bonded, there are no weak areas for the air to infiltrate into the structure and cause wind uplift. Lastly, when it comes to keeping your property cool, SureCoat can help reduce energy costs and will keep your building cool in the summer heat.
Fall – SureSet has been successful in a variety of fall and winter-like conditions. If you’re looking for a cold weather-roofing repair, SureSet is the reliable, quick dry product to have on hand.
There are many features and benefits to white coatings and if you have not started installing coatings yet, it is time you get in and get coating! And when in doubt, do what the song tells you… Winter, Spring, Summer or Fall, all you have to do is call – call SureCoat Systems that is.
Get started today at surecoatsystems.com or call us at 877-823-7873.
About our Featured Products:
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Proven System – Many Years of Service
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Fast Drying Technology
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Extreme Thermal Cycling Ability
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Excellent Weatherproofing
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Withstands Ponding Water
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Application Temperatures as low as 40 °F
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Service Temps as low as -15°F
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Renewable and Upgradable
Beat the Fall Weather
With the Best Kept Secret – SureSet by SureCoat Systems
In California, our fall and winter can be extremely humid, cool and wet, and as in many other areas of the country, we see storms intermittently rolling in. As you know, rainy/damp days can present challenges when performing flat roof repairs or restorations in cooler weather and require a constant watchful eye for storms. So naturally, it slows down the roofing season for many contractors and building owners.
Unfortunately, the average elastomeric coating product experiences a slow drying process and is susceptible to early wash-off if not cured properly before exposure to dew and rain. What ends up happening is that many roofers turn to “quick-fix coatings”. The main problem with that “quick-fix” is that most of the other coatings don’t have a long lifetime, and when they dry, they tend to form a hard shiny shell that ends up cracking, chipping and peeling a few months down the road. Turning what was thought to be a fix, into a lot of wasted time, labor, and ultimately money.
So as a roofing professional, before you buy any roof coating, ask yourself these real questions:
- Does the product dry quickly?
- What type of adhesion does it offer?
- Does it remain flexible over time?
- Does it have a warranty that stands behind the quality of the product?
- Does it save you and the building owner time and money?
- Does it provide you with an accessible team of experts when you have questions?
Does it dry quickly?
Yes, SureCoat Systems offers an affordable and renewable solution with SureSet. So much so in fact, that Southern California contractors have successfully worked through some of the wettest winters with our product. SureSet is our quick-drying roof coating that cures within 2-12 hours. It is easy to use, simple to apply and is engineered with the same high-grade raw materials as our other SureCoat roof coatings, and it can be applied right over existing surfaces, no tear-offs required. SureSet, and the reinforcing fabric embedded into it, allows the roofer to attack the most vulnerable leaks and roof repairs even with the threat of unfavorable weather.
What type of adhesion does it offer?
SureSet was designed to have high strength, stick like crazy, be seamless, and act as the base coat for the regular SureCoat product, both with the lowest perm ratings in the industry. SureSet can be used for flat roof repairs in colder weather to seal roof seams, roof jacks, HVAC curbs, parapet walls, drains, waterways and to fix leaks where ponding water exists.
Does it remain flexible over time?
With an elongation rate of 400%, it has been applied to many roofs in colder winter susceptible areas such as New York and Canada.
Does it have a warranty that stands behind its product?
Yes, SureCoat offers a renewable warranty when installed by an approved contractor, and is the only roof system with a warranty that covers ponding water on flat and low-sloped roofs.
Does it save you time and money?
Yes, SureSet eliminates the need for multiple repair trips, alleviates the worry and hassle of temperature restrictions, morning dew and unexpected showers that prohibit the use of traditional roof coatings. And, quick-set technology saves on roofing labor and downtime.
Does it provide you with a team of experts easily accessible when you have questions?
Yes, SureSet has been used all across the United States, in Canada and overseas and has been successful in a variety of fall and winter-like conditions. SureSet is the reliable, quick-dry product to have on hand and our team of product specialists is just a call away.
Case Study:
The roof on the left was previously repaired with mastic, and as you can see, it was cracked and chipped in an area that had the worst leaking. We got to work cleaning the roof to prepare for installation.
The roof on the right shows how we repaired this area first and then worked to restore the rest of the roof with SureSet too. The finish coat of SureCoat was later applied when the weather was more stable making the roof eligible for our 10-year renewable warranty.
SureSet is easy to install!
The installation of our SureSet quick-dry roof coating couldn’t be more straightforward. In less than three minutes, we will show you how to complete a waterproof commercial roof repair Click here to view our install video.
SureSet is the must-have fall weather roofing tool that your workers will be requesting. Call us at 877-8 Be Sure or visit our website at www.surecoatsystems.com to get started today!
How to Sell More Roofs in 2014
3 Things Every Roofer Should be Doing in 2014
Do you want to sell more commercial and industrial roofing projects this year? We want to help you grow the commercial roofing and industrial roofing side of your business in 2014!
Every business faces obstacles. It is up to you to re-evaluate, refocus and reshape your business plan to succeed this year!
Just the simplest 3-step-plan can drive sales to another level for you in 2014. So, read on and think about the changes that you need to make for a better bottom line this year. Roofers and Roofing Contractors, we are talking to you!
We are asking you to stop for a moment to re-evaluate your approach for what you are trying to accomplish. Are you going after the relationship, the repeat customer, or maybe you desire to do more school roofing projects or school housing roofs?
For example, SureCoat Systems sells solutions. We help to develop many of the waterproof coatings that we then distribute throughout the USA and internationally for the complete building envelope. Based on their research for solutions building owners call us for their water intrusion problems after others have failed. We serve those with concrete, metal, wood, single ply, stucco and all types of flat roofing problems. Here at SureCoat Systems, through education and field testing, we solve problems that have been ignored by the industry for decades.
This is a great time to reflect on your accomplishments in 2013 before making any changes to your New Year’s Business Plan. There is no better time than now to put your forethought ideas to rest and precede the competition in your area!
1. Evaluate your current business model. Break it down and look at it. Become aware of what you have been doing until now; identify any weakness in it. Is there a procedure in place to keep leads from falling through the cracks or from missing follow-ups? What has not been working and needs to go this year?
2. Identify what has worked in your current plan. Research it and see if anything is changing that will affect what you have been doing until now. Social media is an ever-changing example of this. We went from optimizing our search-engine ranking with keywords on our website to using hash tags in social media posts. Do you even know what a hash tag is?
3. Talk about it! Reach out to others. Ask other professionals in your field what they are doing. Ask what is working and what’s not. Social media is a great place for this. Linked in, Google, Facebook and Word Press are all great places to start. Look for a page, group or forum where others are discussing construction, waterproofing or roofing. You may be surprised at how much we are able to help each other without ever meeting. This is a win-win for everyone! With all the blogging and social sites available at your fingertips these days, your resources are unlimited.
What is your vision for your company? What are your goals this year? What is working for you?
We want to hear from you! Contact us at info@surecoatsystems.com
