SureCoat Systems Donates New Roof to Bruno Serato Anaheim White House
When a little roof leak inspires a fun new way to give.
After a devastating fire a few years ago, most of the main restaurant building was rebuilt. The ballroom received a facelift with the reopening of the restaurant, but a new roof wasn’t an option at the time for the West Wing. Unfortunately, it started showing a few new roof leaks with last season’s heavy rains. Originally built in 2010, the flat roof looked older than its nine years and had been repaired many times.
SureCoat Systems is proud to share that the Anaheim White House West Wing now has a new roof, this new roof was donated as our way of saying Thank You. Serato who is a renowned chef, author and philanthropist is the owner of the Anaheim White House, and founder of Caterina’s Club a non profit organization that serves over 5,000 warm nutritional meals every night to underprivileged children in the Orange County area.
This last year he found leaks in the roof of the West Wing and with everything he has on his plate, he knew he needed help. Although not a part of the original historic building that houses the restaurant, the Anaheim White House’s “West Wing” is a 2,000-square foot banquet hall which is home to many special celebrations. But most important to Chef Bruno, it is the much-needed space for Caterina’s Club events & training. With a focus on feeding 5,000 kids per day, the space is essential to one of Orange Counties most renowned charities.
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Luckily, Caterina’s Club volunteers, Mickey and Vickie Sharples of RoofersCoffeeShop.com had some ideas for the new roof. “The Sharples introduced us to Carolyn Martinson and she came for dinner,” stated Serato.
Carolyn Martinson, owner of Surecoat Systems of Southern California, a roof and waterproofing restoration coatings manufacturer, is a big fan of owner chef Bruno Serato and the work he does with Caterina’s Club. “What better way to help Caterina’s Club than to help the restaurant that serves as its foundation,” noted Martinson. “We knew we wanted to restore their West Wing roof for free and knew just the contractor to do the job. This project had to be done without damaging the beautiful ceilings or fixtures in the ballroom and needed to hold up to constant ponding that can be prevalent on flat roofs.”
The new roof features a specially designed roof coating system, developed by SureCoat Systems; it is a seamless, liquid applied, fully reinforced roof system with one of the lowest perm ratings in the industry. They chose a blue color to reflect the sky since the roof can be seen from other rooftop areas. Using the SureCoat roofing system eliminated the need for removing the old roof which could have damaged the beautiful existing interior ceilings and fixtures.
SureCoat waterproof coatings are Title 24 compliant products, have no odor, reflect the heat and can withstand ponding water. This was an important aspect for the installation team in order to provide the cleanest, odor-free worksite possible for the restaurant while applying a premium roofing system. The new roof can be renewed with a fresh topcoat every 10-years without replacement and can be extended for the life of the building.
“We are thrilled with the new roof and the ease of installation. We are so thankful for the generosity of SureCoat Systems & JemStar Construction. They are welcome for dinner anytime.”
“It was an easy decision to donate the materials for this project and our Platinum approved contractor JemStar Construction donated the labor. “We are flat roof experts and provided a long term sustainable solution to Bruno’s roofing issues so he could do what he does best, feed the children. It was our pleasure to be able to help Bruno and Caterina’s club in this way,” Jesse owner of JemStar Construction concluded. “Actually, it was, in a way, a gift to us. It was a fun project and it is exciting when you are doing something for the right reasons. We also got to be creative with the roof which is something we seldom get to do.”
SureCoat Systems offers high quality, sustainable, environmentally advanced waterproofing and energy saving coating solutions to the professional building industry with product warranties that express our confidence. Call 877-823-7873 to speak with a SureCoat Systems Product Specialist today or visit www.surecoatsystems.com.
Easy Solutions to Low Slope Roof Failures – Part 2
How knowledge and prevention can make a BIG difference in the life of your commercial roof.
In Part 1 we reviewed a few factors that affect the lifespan of a flat roof such as poor installation, weathering and wind-uplift. In this second part of our series we will explore a few more of the most common ones; from what they are, how and why they happen, to what steps you can take to prevent or repair them.
Blistering – As the name suggests, blisters are long, thin areas on the roof that are bubble-like in appearance and similar to the blisters that can occur on the skin. They are extremely common and occur when a gas, such as water vapor, becomes trapped within the roofing system. The sun causes the gas to expand, pushing the plies apart and resulting in blistering. Blisters form as the result of moisture in the membrane. Often, they arise after installing a new roof over damp substrate or applying wet materials. Insulation that has become damp as the result of improper storage can also lead to trapped moisture in the membrane.
Our coatings are especially engineered to withstand moisture from penetrating the coating’s surface, inhibiting the creation of blisters when properly installed. As an added benefit of the SureCoat System, our products can be used to repair areas where blisters have occurred even with other non-SureCoat Systems’ coatings, and because it is compatible with multiple surfaces and roof substrate types, it is the ideal roof repair system.
Ponding Water- Rain and snow highly affect flat roofs since there’s nowhere for precipitation to go, ponding water that sits over a prolonged period of time is a big contributor to roof failures. Also, roof shifting as your building settles over time may cause water to pool in divots and dips and other weaker areas of the roof and sometimes will move into the layers underneath and cause bigger issues. When ponding water lingers, it’s likely to deteriorate the exterior of your roof, shortening its lifetime significantly.
Ponding Water is no match for the specialty marine based resins in SureCoat and SureSet products, these materials are formulated and designed to withstand ponding water, extreme temperatures and remain flexible when combined with the SureCoat Poly-Mesh Roof Fabric for added tensile strength, with SureCoat Systems’ products those pools or ponds are no longer a concern.
The most common factor affecting the life of any and all roofs is Poor Maintenance or in some cases the complete lack thereof.
Regular roof inspections and regular roof maintenance can help you catch problems while they are still small and easily fixed to help protect your warranty. Issues that arise from lack of maintenance will void most warranties. Roof inspections can also help avoid loss or damage to secondary property such as internal or external equipment, furniture, or even having to shut down your business for a prolonged period of time because of major roof system failures.
SureCoat Systems can help you assess your roof and can help create an annual report that will notify you of areas that need attention such as delaminated areas, worn waterways and areas where water ponds, cracks and splitting around new or old penetrations, blisters, parapet walls separating and failing, deteriorating caulking, equipment curbs, drains and more.
By understanding what these key factors are you will be able to save time, money and add years to the roof.
For more information about our products and to learn how you can become an approved SureCoatSystems contractor, or how to get in touch with one if you are a building owner, call one of our SureCoat Systems tech support members at 877-823-7873 or visit our website www.surecoatsystems.com today!
Beat the Fall Weather
With the Best Kept Secret – SureSet by SureCoat Systems
In California, our fall and winter can be extremely humid, cool and wet, and as in many other areas of the country, we see storms intermittently rolling in. As you know, rainy/damp days can present challenges when performing flat roof repairs or restorations in cooler weather and require a constant watchful eye for storms. So naturally, it slows down the roofing season for many contractors and building owners.
Unfortunately, the average elastomeric coating product experiences a slow drying process and is susceptible to early wash-off if not cured properly before exposure to dew and rain. What ends up happening is that many roofers turn to “quick-fix coatings”. The main problem with that “quick-fix” is that most of the other coatings don’t have a long lifetime, and when they dry, they tend to form a hard shiny shell that ends up cracking, chipping and peeling a few months down the road. Turning what was thought to be a fix, into a lot of wasted time, labor, and ultimately money.
So as a roofing professional, before you buy any roof coating, ask yourself these real questions:
- Does the product dry quickly?
- What type of adhesion does it offer?
- Does it remain flexible over time?
- Does it have a warranty that stands behind the quality of the product?
- Does it save you and the building owner time and money?
- Does it provide you with an accessible team of experts when you have questions?
Does it dry quickly?
Yes, SureCoat Systems offers an affordable and renewable solution with SureSet. So much so in fact, that Southern California contractors have successfully worked through some of the wettest winters with our product. SureSet is our quick-drying roof coating that cures within 2-12 hours. It is easy to use, simple to apply and is engineered with the same high-grade raw materials as our other SureCoat roof coatings, and it can be applied right over existing surfaces, no tear-offs required. SureSet, and the reinforcing fabric embedded into it, allows the roofer to attack the most vulnerable leaks and roof repairs even with the threat of unfavorable weather.
What type of adhesion does it offer?
SureSet was designed to have high strength, stick like crazy, be seamless, and act as the base coat for the regular SureCoat product, both with the lowest perm ratings in the industry. SureSet can be used for flat roof repairs in colder weather to seal roof seams, roof jacks, HVAC curbs, parapet walls, drains, waterways and to fix leaks where ponding water exists.
Does it remain flexible over time?
With an elongation rate of 400%, it has been applied to many roofs in colder winter susceptible areas such as New York and Canada.
Does it have a warranty that stands behind its product?
Yes, SureCoat offers a renewable warranty when installed by an approved contractor, and is the only roof system with a warranty that covers ponding water on flat and low-sloped roofs.
Does it save you time and money?
Yes, SureSet eliminates the need for multiple repair trips, alleviates the worry and hassle of temperature restrictions, morning dew and unexpected showers that prohibit the use of traditional roof coatings. And, quick-set technology saves on roofing labor and downtime.
Does it provide you with a team of experts easily accessible when you have questions?
Yes, SureSet has been used all across the United States, in Canada and overseas and has been successful in a variety of fall and winter-like conditions. SureSet is the reliable, quick-dry product to have on hand and our team of product specialists is just a call away.
Case Study:
The roof on the left was previously repaired with mastic, and as you can see, it was cracked and chipped in an area that had the worst leaking. We got to work cleaning the roof to prepare for installation.
The roof on the right shows how we repaired this area first and then worked to restore the rest of the roof with SureSet too. The finish coat of SureCoat was later applied when the weather was more stable making the roof eligible for our 10-year renewable warranty.
SureSet is easy to install!
The installation of our SureSet quick-dry roof coating couldn’t be more straightforward. In less than three minutes, we will show you how to complete a waterproof commercial roof repair Click here to view our install video.
SureSet is the must-have fall weather roofing tool that your workers will be requesting. Call us at 877-8 Be Sure or visit our website at www.surecoatsystems.com to get started today!
How to Sell More Roofs in 2014
3 Things Every Roofer Should be Doing in 2014
Do you want to sell more commercial and industrial roofing projects this year? We want to help you grow the commercial roofing and industrial roofing side of your business in 2014!
Every business faces obstacles. It is up to you to re-evaluate, refocus and reshape your business plan to succeed this year!
Just the simplest 3-step-plan can drive sales to another level for you in 2014. So, read on and think about the changes that you need to make for a better bottom line this year. Roofers and Roofing Contractors, we are talking to you!
We are asking you to stop for a moment to re-evaluate your approach for what you are trying to accomplish. Are you going after the relationship, the repeat customer, or maybe you desire to do more school roofing projects or school housing roofs?
For example, SureCoat Systems sells solutions. We help to develop many of the waterproof coatings that we then distribute throughout the USA and internationally for the complete building envelope. Based on their research for solutions building owners call us for their water intrusion problems after others have failed. We serve those with concrete, metal, wood, single ply, stucco and all types of flat roofing problems. Here at SureCoat Systems, through education and field testing, we solve problems that have been ignored by the industry for decades.
This is a great time to reflect on your accomplishments in 2013 before making any changes to your New Year’s Business Plan. There is no better time than now to put your forethought ideas to rest and precede the competition in your area!
1. Evaluate your current business model. Break it down and look at it. Become aware of what you have been doing until now; identify any weakness in it. Is there a procedure in place to keep leads from falling through the cracks or from missing follow-ups? What has not been working and needs to go this year?
2. Identify what has worked in your current plan. Research it and see if anything is changing that will affect what you have been doing until now. Social media is an ever-changing example of this. We went from optimizing our search-engine ranking with keywords on our website to using hash tags in social media posts. Do you even know what a hash tag is?
3. Talk about it! Reach out to others. Ask other professionals in your field what they are doing. Ask what is working and what’s not. Social media is a great place for this. Linked in, Google, Facebook and Word Press are all great places to start. Look for a page, group or forum where others are discussing construction, waterproofing or roofing. You may be surprised at how much we are able to help each other without ever meeting. This is a win-win for everyone! With all the blogging and social sites available at your fingertips these days, your resources are unlimited.
What is your vision for your company? What are your goals this year? What is working for you?
We want to hear from you! Contact us at info@surecoatsystems.com
Roof Coating Cost Comparison
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- Foam Roofing ,
- hot mop roofs ,
- liquid applied roofing ,
- Materials and Supplies ,
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Roof Coating Cost Comparison
SureCoat Systems is the right partner for the progressive-minded Contractor that wants permanent, environmentally responsible solutions for flat and low-slope roofs that pond water. If your customers want the best products, solutions and warranties for their flat and low-slope roofs, then SureCoat’s liquid applied roof system is the solution.
We can offer over 30 years of contracting experience to roofing contractors that are moving away from hot mop, torch down and single ply and want to grow their coating business with a real waterproof membrane and real warranties. SureCoat Systems doesn’t offer hype and tall tales; we offer real solutions with warranties that you can hang your reputation on. SureCoat Systems’ products solve the problems that have been ignored by the industry for decades on low-slope and flat roofs. Together we can change the way the industry looks at flat and low slope roofs.
A specification written for a coating system is described in two ways. One is by the finished “required” dry film thickness – the DFT. The other is the minimum “recommended” number of gallons per 100 square feet (SF). The “required” dry film thickness (DFT) and the “recommended” number of gallons per 100 square feet are not always equal to the same amount of coating. It sounds confusing because it is. It is also the reason the contractor who has the license and bond can be left holding the bag if he doesn’t understand what that means.
There is ONE SIMPLE MATH FORMULA that will provide the answer and it only takes seconds to calculate. All you need to know is the solid content by volume of the coating (SBV). The formula looks like this:
Short form: 1604 x SBV/100 = DFT
Long form: 1604 multiplied by the Solids by Volume (SBV) divided by 100 SF = the dry film thickness (DFT) of 1 gallon of coating over a 100 SF area.
A typical white cool roof reflective coating only has 35% SBV and 4.75 gallons in a pail:
1604 x .35 / 100 = 5.614 DFT x 4.75 = 26.6665 mils DFT in each pail
(5.614 dry mils per gal per 100 SF)
SureCoat Roof Coatings have a very high solid content of 65% and have a ‘real’ 5 gallons in a pail:
1604 x .65 = 10.426 DFT x 5 = 52.13 mils DFT in each pail
(10.426 dry mils per gal per 100 SF)
Another trend is that manufacturers are only putting 4.75 gallons of coating in a 5 gallon pail. SureCoat still has 5 gallons of coating in a 5 gallon pail. Most contractors are used to pricing the materials out by figuring how many pails they need for a project and using the cost per pail. This can cause a huge discrepancy in the cost of the system. If a coating only has 35% SBV, it is going to dry at about 5.641 mils per gal per 100 SF or square (SQ). Most 10 year cool roof systems are going to be around 40-50 mils DFT. Of that, the fabric in the system is usually 9-11 mils leaving about 40-41 mils of coating required. It would take over 7 gallons per square to achieve that dry film thickness at 35% solids by volume. Now if there are only 4.75 gallons in a 5 gallon pail; each pail is going to be short ¼ gallon. Always figure out the amount of material needed for the job by the actual gallons otherwise you will run sort on your project.
A 4.75 gal pail of coating with 35% SBV only has 26.79475 dry mils of material in it.
A 5 gal pail of SureCoat with 65% SBV has 52.13 dry mils of material in it.
It takes the same amount of time to apply wet coating material, but it will take almost double the time in labor to achieve the same dry mil thickness on the roof because twice as much coating has to be applied to reach the needed DFT. Labor is more expensive than materials because of the payroll tax burden and workers compensation which is paid based on the amount of your payroll.
This is why the acrylic manufacturers don’t want you to know the whole story; they just want you to think having a lower price per gallon is all that matters.
Read next month SureCoat Systems’ Review for the other half of the story
Part 2 ………… – “What Roof Coating Manufacturers Don’t Want You To Know”
